Producing a Digital Publishing Product
Our brief is to develop pages for a new fashion e-magazine, to be read on a number of platforms, focusing on youth culture - the working title is 'Skin Deep', but this can be changed. The target audience is 14-19 year olds.
1. Initial Ideas
My target audience (older teen girls) tend to love gossip, fashion, music and celebrities. These aspects of a magazine help to keep it upbeat and enjoyable to read. This magazine will offer advice on the latest upcoming fashion trends and designers, as well as commenting on well known fashion shows.
I want my magazine to be appealingly colourful so that it looks attractive, without giving off an impression of childishness, therefore my colour scheme will be based on black and white, with pops of colour. I will also change the name of my magazine to 'Icon', as it sounds more simple and catchy, yet is still impactful. Here is a mood board for how I want my magazine cover and double paged article to look:
2. Platforms
I will print my magazine traditionally so that it is available as a hard copy in shops. This suits the members of my target audience who aren't very loyal to brands, but like to pick up an appealing magazine if they see it on the shelf. Having it sold in shops will also boost the popularity of my new magazine and get it recognized.
On top of this, I will also distribute my magazine online as an e-magazine. It will be available to download on iBooks to be read on a tablet or smartphone. This is appropriate for my target audience, as they enjoy being able to access all of their media in one device.
3. Planning Portfolio
4. Draft Pages
"To develop your pages, I would recommend:
- Adding page numbers and other detail to your article.
- Adding more coverlines to the front cover
- Adjust the position of 'New York' in the article so that it doesn't disappear in the fold of the magazine.
- Add barcodes, dates and issue numbers etc to the front cover."
After reading this feedback, I made a few changes to my article and front cover. Here are the final drafts:
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